Build a business, not a bureaucracy

15 years scaling product orgs. Fixing the chaos between problem and scale.

Services

Series A/B Companies

You're shipping features but revenue isn't growing. Product and GTM are siloed. You've lost two PMs this year.

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What I Do

Fix product-GTM dysfunction
Build operating principles that scale
Coach execs on strategic decision-making
Help hire or fix PM function
Prevent the next reorg or PM turnover cycle

Engagement Options

Diagnostic (4 weeks)

Interview execs, PMs, cross-functional leads
Audit roadmap, GTM alignment, decision-making
Written assessment + prioritized recommendations
Decision point: Continue or part ways

Diagnostic + Fix (3-6 months)

Everything in diagnostic
Coach execs on operating principles
Rebuild product-GTM handoffs
Help hire/fix PM function
Exit when structure is stable

Why this matters: PM turnover costs $200K+ per rehire. Misaligned quarters waste $250K-1M+. If I save you one rehire and one wasted quarter, that's 3-10x ROI.

Seed Stage

You've got traction, but your roadmap is a wish list. Every customer request feels urgent. You need strategy, not another feature.

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What I Do

Roadmap strategy and prioritization
Product process design (without bureaucracy)
Operating principles that scale
Help you know when to hire your first PM

Engagement

Monthly retainer for strategic guidance

Pre-seed / Bootstrap

You're building, but for who? Customer feedback is contradictory. You need to find your ICP before you run out of runway.

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What I Do

ICP identification and validation
Problem-solution fit definition
Customer discovery strategy design
MVT (Minimum Viable Test) design
Early positioning and messaging

Engagement

Hourly coaching with async Slack support between sessions

Let's Talk

If you're shipping features but not moving the business forward, let's diagnose what's broken.

Email Me Schedule a call